Where are we going with social media? That question is asked very frequently by businesses that want to know what they can do to be ready for the future. Before looking too far ahead, Jeremiah Owyang of the Altimeter Group recommends that businesses first look at what is currently happening.
Although social media adoption is increasing, many brands are still struggling to be effective with it. Businesses have to understand what consumers are doing now in order to be successful moving forward.
One trend that businesses need to grasp is that “real-time is not fast enough.” Customers are quick