Despite the company's aggressive spending on a TV ad blitz, the latest figures suggest that Microsoft's Bing search engine has only scored marginal gains in market share.
Sometimes, you just can't buy market share. Judging by the latest analysis from Net Applications, that seems to be the lesson Microsoft is learning with its search engine.
Bing, debuted just over a year ago, has only marginally improved Microsoft's share of the search market over its previous iteration. That comes despite a major advertising blitz that's seen Microsoft blanket the airwaves with commercials touting its new "decision engine." E-Commerce Guide takes a look.
June was not a big month for Bing, and according to the latest figures from Web analytics firm Net Applications, it's barely any further ahead than when Microsoft rolled out.
Has Bing Stalled in Search Engine Scramble?
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