ICMA Budapest 2009

The title of this conference is "MONETIZING CLASSIFIEDS 2.0"

[caption id="attachment_6" align="alignleft" width="150" caption="Ricardo at ICMA"]Ricardo at ICMA[/caption]

It's happening right now and people are really taking a step forward to catch up with the new things.

I take the opportunity to start this blog today, has the moment is very important and lighten.

Today we had a debate on the critical ongoing strategic choices that face online classified business owners when acquiring and developing properties. Basicly: Niche versus Generalist strategy. Right now we are having a panel of publishers discussing online services for "dealers" i.e. businesses offering multiple items, and then the hot topic of the moment, how you can leverage social media to better market and monetize your sites.

I will be organizing a workshop on Advanded SEO for classifieds in the afternoon. Also there will be video and online sales workshops, led by expert facilitators, providing plenty of scope for idea exchange.

Tomorrow is the Business Leaders" Forum will be reserved for senior executives to debate the results of ICMA's recent classified media business survey, discuss the realities of specific case-studies, and in a first for ICMA, participate in a true Web 2.0 meeting where they get to set the agenda with questions sent in live by delegates. In parallel, the Business Operations Forum will tackle sales and marketing, technology and product development topics as they relate to classified media.

[caption id="attachment_5" align="alignleft" width="150" caption="My Son Vicente"]My Son Vicente[/caption]

I will have to leave right after that because my son was born on Sunday at 2:04AM. I miss him and my wife. Here is a photo of Vicente Amaro.

I'll be updating the blog latter. So here is a link to the ICMA main site.